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Rivian has seemingly launched its first TV advertisement
Jul
Rivian has launched what seems to be its first tv advert for the R1T and R1S, as noticed over the weekend by one viewer.
Forward of the Formulation 1 British Grand Prix on Sunday morning, X person AdamUCF noticed the Rivian commercial on TV, highlighting a handful of pictures of the just lately refreshed R1S SUV and R1T pickup. Different customers within the thread famous that they’d additionally seen the advert on YouTube TV, whereas some criticized the advert for being pretty simplistic, not exhibiting a lot of the automobiles, and being an excessive amount of like a conventional automobile advert.
Simply noticed a @Rivian TV advert within the runup to the F1 British Grand Prix. Fairly certain that is Rivian’s first TV advert@RivianTrackr @Hilbe @RivianUpdates pic.twitter.com/8v495E7JC1
— Adam (@adamUCF) July 7, 2024
Whereas Rivian has shared a few other advertisements up to now, the corporate has had a slightly conservative strategy to advertisements, doing just a few right here and there. Not in contrast to Tesla’s advertising approach, Rivian appears to have been ramping up promoting efforts during the last a number of months.
Rivian launched the next-generation variations of the R1T and R1S final month, that includes the addition of a quad-motor variant, and a lot of design simplifications that make them more cost-effective to build.
The electrical automobile (EV) maker additionally debuted its Autonomy Platform alongside the launch, set to be developed in-house.
Just a few weeks in the past, Volkswagen also announced a $5 billion investment into Rivian, and the automakers plan to collaborate on software program for upcoming EV platforms.
Rivian also unveiled its upcoming R2 platform in March, set to be a barely smaller model of the present R1 line. The automaker additionally went on to shock viewers by unveiling the R3 platform, introducing a budget-friendly compact EV to the corporate’s repertoire in a couple of years.
Rivian denies report alleging that R2 may be produced at Volkswagen’s South Carolina plant
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