Lucid lines up automotive vet for Global Communications role

Lucid has snagged a long-time veteran of the automotive sector to fill its World Communications function, because it employed Nick Twork earlier this week.

Twork will probably be chargeable for Lucid’s World Comms groups, together with worldwide product, company, monetary, and inner communications, in addition to media relations and social media.

With greater than twenty years of expertise within the automotive discipline, which features a confirmed report of success in communications, advertising, and industrial technique in know-how, Twork will have his work cut out for him.

Lucid leads Tesla in EV tech by ‘a number of years,’ according to CEO

Previous to Lucid, Twork began as a spy photographer for Jimm Dunne, after which moved into the company world. He labored for Ford, GM, Porsche, Infiniti, and Renault-Nissan-Mitsubishi earlier than signing with the all-electric firm.

CEO Peter Rawlinson commented on Twork and his resolution to affix Lucid:

“Nick has a uncommon mix of deep business perception, rising know-how management, and a ardour for our mission to decarbonize the transportation sector. I’m assured Nick might help construct consciousness of our model whereas supporting Lucid’s formidable progress plans.”

Lucid is still working toward gaining profitability status on its automobiles and continues to work by means of the kinks of an early EV maker. Each firm goes into constructing and delivering EVs with the understanding that cash isn’t made early on.

As a substitute, it takes quarters and years of grinding by means of the powerful spots to finally generate profits for the corporate and its buyers.

Twork is aware of that Lucid is heading in the right direction and mentioned he’s excited to work for an revolutionary firm:

“It’s an honor – and an entire lot of enjoyable – to be a part of the world-class group that produces probably the most revolutionary EVs on Earth. As a longtime fanatic of zero-emission transportation, I look ahead to serving Lucid’s mission of accelerating humanity’s transition to sustainable transportation and vitality.”

Lucid continues to bolster its EV plans by pumping out Air EV configurations, which begin at $69,990. It additionally has ultra-luxury choices, just like the Lucid Air Sapphire, which was lately known as one of the best vehicles in the world by noted tech reviewer MKBHD.

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Lucid strains up automotive vet for World Communications function








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