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Ford begins deliveries of the F-150 Lightning electric pickup in Europe
Feb
Ford has begun deliveries of its F-150 Lightning electrical pickup truck in Europe, with the primary of the items going to some situated in Norway.
As reposted with photographs by Ford CEO Jim Farley on X on Saturday, the primary F-150 Lightning in Europe has been delivered to Dag and Angela, who’re initially from Texas and now dwell in Norway. The supply kicks off the F-150 Lightning’s entrance into the European market, starting in Norway as anticipated.
“Thrilling to see our Ford prospects in Norway start receiving their F-150 Lightning deliveries,” wrote Farley within the publish. “Congrats to Dag and Angela. Hope your new F-150 Lightning serves you effectively!”
You’ll be able to see the sequence of photographs, initially posted by X person PerGunnarBerg3, beneath.
Credit score: PerGunnarBerg3 (through Jim Farley) | X
Credit score: PerGunnarBerg3 (through Jim Farley) | X
Credit score: PerGunnarBerg3 (through Jim Farley) | X
Credit score: PerGunnarBerg3 (through Jim Farley) | X
The information comes after Farley detailed a “skunkworks” team at Ford that’s centered on creating a brand new, modular electrical automobile (EV) platform that may value much less. It additionally comes after Ford last month adjusted its F-150 Lightning production forecast for 2024 to about half of what it had initially deliberate, because it refocuses on hybrids and fuel automobiles for the approaching years.
“We are going to proceed to match F-150 Lightning manufacturing with demand,” stated a Ford spokesperson in a response to Teslarati about when F-150 Lightning manufacturing would return to its earlier degree. The automaker additionally stated that it nonetheless anticipated this 12 months’s F-150 Lightning gross sales to exceed these of 2023.
Former Ford CEO Mark Fields said in October that the “tough part of mass [EV] adoption” was nonetheless but to come back, emphasizing the automaker’s issues surrounding electrification.
Ford last year also faced historic six-week strikes from workers represented by the United Automotive Workers (UAW) union, alongside the opposite “Large Three” automakers of Detroit, Common Motors (GM) and Dodge-Chrysler mum or dad firm Stellantis. Following the strikes, which led to October, Ford reported that the labor effort had cost the company over $1.3 billion in earnings earlier than curiosity and taxes.
Regardless of these and different elements, Ford also had its best-ever month for EVs in November, representing a 2.7-percent improve from its EV gross sales in October, in addition to an 8.9-percent bounce 12 months over 12 months.
What are your ideas? Let me know at zach@teslarati.com, discover me on X at @zacharyvisconti, or ship your tricks to us at tips@teslarati.com.
