Kia Racks Up More EV Awards, Planning Big Super Bowl Ad

Join daily news updates from CleanTechnica on e mail. Or follow us on Google News!


I lately wrote about Hyundai and Kia landing a bunch of awards for their EVs. Now, Kia has gained a couple of extra.

To begin with, there’s the Platform Past Car enterprise technique Kia rolled out at CES 2024 earlier this month, which included 5 idea EVs. This gained Kia a “Prime Tech of CES 2024” award from Digital Traits. “Kia has been one of the influential firms when it comes to the transition to EVs. The PBV Idea exhibits it’s able to additionally take a contemporary step right into a futuristic imaginative and prescient of what automobiles could be,” commented Digital Traits. “Modular and easy-to-build layouts, exterior informational shows, and the incorporation of accessibility options are all of the little touches that make the PBV Idea so attention-grabbing.”

Kia PBV concepts
Courtesy of Kia
Courtesy of Kia
Courtesy of Kia

One of many idea EVs from the PBV rollout, the PV5, additionally gained the “Finest Automotive” award from The Verge at CES 2024. “Alongside the Idea PV1 and Idea PV7, Kia offered a number of completely different variants, together with Primary, Van, Excessive Roof, and Chassis Cab,” Kia notes. “Because of Kia’s ‘Straightforward Swap’ know-how, a spread of physique modules could be shortly and easily interchanged on the PV5 chassis cab to repurpose the car to swimsuit clients’ wants.”

Apparently, Kia constructed up for this CES and made positive it got here to play. The corporate had not attended CES for 5 years earlier than this one. Total, Hyundai Motor Group had its greatest general presentation ever.

January 10: Todd Woodbridge, 22-time Grand Slam winner and Lleyton Hewitt, Australian tennis legend and former world no.1. Kia VIK Ceremony earlier than the 2024 Australian Open on Wednesday, January 10, 2024. Photograph by TENNIS AUSTRALIA/ FIONA HAMILTON.

Exterior of CES, the Kia EV9 simply gained the 2023 Good Design Award in Transportation class, and the EV9’s ‘Ki’ infotainment system gained the 2023 Good Design Award in Interactive Media class. The EV9 simply racks up award after award. “Kia has claimed two prestigious accolades on the Good Design Awards 2023, recognizing the model’s dedication to emotive and fascinating design as expressed by means of its transformative ‘Opposites United’ philosophy,” Kia writes. The EV6 was the primary mannequin to return out of that “Opposites United” philosophy. These fashions do certainly stand out while you see them on the highway, like their cousins, the Hyundai IONIQ 5 and IONIQ 6. By 2027, there are purported to be 15 totally electrical Kia fashions based mostly on the Opposites United framework.

Courtesy of Kia

That is how Kia explains the Opposites United philosophy in motion within the EV9: “Within the case of the EV9’s design, that is denoted by easy, clear-cut traces and surfaces which exude confidence, readability, and quietness in equal measure, in addition to a signature ‘Digital Tiger Face,’ which delivers a visionary and futuristic appear and feel.

“Kia’s designers strove to bestow the seven-seat EV9 with unprecedented visible attraction, uniquely harmonizing the agility of an EV with the robustness of an SUV and growing house utilization with a glossy profile. Additionally they applied a rugged but refined exterior design by using the visible symbolism of polygons and triangles.”

Courtesy of Kia
Courtesy of Kia

“With the EV9 we aimed to create a contemporary design which not solely broke new floor, however instinctively communicated the purity, practicality and security of the car inside,” stated Karim Habib, Government Vice President and Head of Kia World Design.“That is consistent with Kia’s overarching design philosophy, which seeks to empower customers to benefit from their lives by offering thrilling merchandise, revolutionary in-car areas, and handy companies that encourage clients and free them to pursue the actions that they get pleasure from most.”

So far as the infotainment award goes, we’re in a humorous section through which some infotainment programs appears to be caught years up to now, some attempt too boisterously to leap into the longer term and overdo it, and previous couple of get it excellent. The EV9’s system appears to be in that latter class.

“This diagonal edge promotes a particular and unified look whereas sustaining readability and cognition. Electrical car (EV) charging and car to load (V2L) consumer expertise (UX) is designed to be extra intuitive and readable with a panoramic display-optimized UI configuration, making it simpler for customers to acknowledge sign transitions and contextualize charging and discharging data. A graphic fashion has additionally been unearthed that not solely aligns with Kia’s model aspirations but in addition enhances the car’s design, using eye-friendly, recognizable colours to spherical out a singular and modern model expertise for Kia,” the corporate writes.

Courtesy of Kia

On the again of all of those awards and trying to fire up extra demand for its EVs, Kia says that it’s prepping a Tremendous Bowl advert for 2024. The corporate beforehand launched buzz for the EV6 within the US with some nice Tremendous Bowl advertisements that includes a robotic canine. It was cute and enjoyable. It’s attention-grabbing to see the corporate return to that massive advert Tremendous Bowl technique. The Tremendous Bowl LVIII advertisements will probably be as much as 60 seconds in size. Naturally, the advert will function the EV9.

Kia ends that announcement with a bit of preview of what it is likely to be highlighting in addition to a notice about one (or two) extra awards Kia’s EV have gained. “The EV9 was lately named North American Utility Car of the Yr™ by the North American Automotive of the Yr (NACTOY) jury. That is the third event in 5 years that the NACTOY jury has named a Kia car as its best choice within the class, and the second win for a Kia electrical car (EV). Later this 12 months, the Kia EV9 is anticipated to be assembled within the U.S. at Kia’s manufacturing facility in West Level, Georgia.” As you most likely famous on the finish there, Kia can be stating that the EV9 will probably be manufactured — to some extent — within the USA later this 12 months. Maybe it’ll even be sourcing its batteries from a US facility in order that the EV9 can qualify for the $7,500 federal EV tax credit score that it at present doesn’t qualify for. The EV9 doesn’t even qualify for the 50%, or $3,750, tax credit score, so if Kia may rearrange issues manufacturing smart in an effort to lower $7,500 off the value of the EV9, think about what that might do for the big EV mannequin, particularly on high of all of these awards it’s racking up.

Keep tuned.


Have a tip for CleanTechnica? Wish to promote? Wish to recommend a visitor for our CleanTech Speak podcast? Contact us here.


Newest CleanTechnica TV Video


I do not like paywalls. You do not like paywalls. Who likes paywalls? Right here at CleanTechnica, we applied a restricted paywall for some time, however it at all times felt unsuitable — and it was at all times robust to resolve what we should always put behind there. In idea, your most unique and greatest content material goes behind a paywall. However then fewer folks learn it!! So, we have determined to fully nix paywalls right here at CleanTechnica. However…

 

Like different media firms, we want reader assist! Should you assist us, please chip in a bit monthly to assist our staff write, edit, and publish 15 cleantech tales a day!

 

Thanks!


Commercial



 


CleanTechnica makes use of affiliate hyperlinks. See our coverage here.




Source link

Leave a Reply

Your email address will not be published. Required fields are marked *