In December, Ford and Lincoln bought 192,343 automobiles within the U.S., together with nearly 2 million models moved for all of 2023. Each signify a 7% improve year-over-year and a noticeable rebound from the pandemic for the Ford Motor Firm.
In the meantime, gross sales of Ford battery-electric automobiles (BEV) improved principally on all metrics, resulting in a document month, document quarter and the perfect annual outcome ever.
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Ford was America’s No. 2 EV model in 2023
In 2023 Ford bought over 72,000 all-electric automobiles (Mustang Mach-E, F-150 Lightning and E-Transit), which makes it the No.2 model within the phase after Tesla. Nonetheless, regardless of the document outcome, it was a difficult yr for Ford.
In December alone, Ford bought 10,148 all-electric automobiles, which is 30% greater than a yr in the past and a brand new month-to-month document—its second consecutive one. EVs represented about 5.5% of the model’s quantity in comparison with 4.5% the identical time yr in the past.
All three electrical fashions—the Mustang Mach-E, F-150 Lightning and E-Transit—famous a year-over-year development final month. Lightning gross sales elevated by 61% to three,800 models, the Mach-E was up by 2% year-over-year to 4,863, and E-Transit gross sales van greater than doubled to 1,485.
Ford BEV gross sales final month (YOY change):
- Ford Mustang Mach-E: 4,863 (up 2%)
- Ford F-150 Lightning: 3,800 (up 61%)
- Ford E-Transit: 1,485 (up 116%)
- Whole: 10,148 (up 30%) and 5.5% share
And now, the whole gross sales of all Ford Motor Firm automobiles final month and in 2023 (YoY change):
Ford gross sales: 183,081 (up 6%) and 1,914,094 (up 7%)
Lincoln gross sales: 9,262 (up 27%) and 81,818 (down 2%)
Whole gross sales: 192,343 (up 7%) and 1,995,912 (up 7%)
Throughout the fourth quarter of 2023, Ford bought a complete of 25,937 all-electric automobiles. The year-over-year development amounted to 27.5%, whereas the EV share within the model’s complete quantity amounted to five.6%.
In 2023, Ford bought greater than 72,000 all-electric automobiles within the U.S., or 18% greater than a yr in the past, which implies that it was the perfect yr ever. That is about 3.8% of the model’s complete quantity.
All fashions famous a development in comparison with 2022, though within the case of the Ford Mustang Mach-E, it was only a symbolic 3%.
Ford BEV gross sales in 2023 (YOY change):
- Ford Mustang Mach-E: 40,771 (up 3%)
- Ford F-150 Lightning: 24,165 (up 55%)
- Ford E-Transit: 7,672 (up 18%)
- Whole: 72,608 (up 18%) and three.8% share
For reference, in 2022, Ford more than doubled its BEV sales to 61,575 units, reaching a BEV share of three.5% of Ford’s complete quantity (excluding the Lincoln model).
In 2023, Ford bought a couple of thousand BEVs lower than General Motors at 75,883 cars moved. However as a result of all gross sales are assigned to the Ford model, it has change into America’s No. 2 all-electric automobile model after Tesla, whereas GM’s EV gross sales had been unfold throughout a number of manufacturers.
Ford F-150 Lightning
The Ford F-150 Lightning famous 3,800 models (up 61% year-over-year), which in 2023 meant a complete results of 24,165 models—up 55% year-over-year.
Based on Ford, the Ford F-150 Lightning has change into the No. 1 promoting electrical truck within the U.S., outpacing the Rivian R1T, the GMC Hummer EV Pickup, the ramping-up Chevrolet Silverado EV and the not too long ago launched Tesla Cybertruck.
Nevertheless, the outcomes will not be as excessive as Ford beforehand anticipated, hoping that the manufacturing charge will attain 150,000 models per yr (12,500 monthly) within the close to future. Meanwhile, the base prices of the truck increased for 2024, maybe signaling Ford is anticipating leveling-off demand.
Ford Mustang Mach-E
Ford Mustang Mach-E gross sales elevated in December by 2% year-over-year to 4,863. Equally, the 2023 yr outcome was confirmed simply 3% development to 40,771 vehicles bought, however that is nonetheless an upward trajectory, and a brand new document, by the way in which.
The “gross inventory”—reported by Ford—decreased barely once more to 22,200 models (in comparison with 24,300 a month in the past), however that is nonetheless equal to a number of months of gross sales.
Manufacturing of the Ford Mustang Mach-E in Mexico for international markets decreased in December by 35% year-over-year to only 4,067 models, which is the brand new lowest degree because the improve of the manufacturing unit in January-February. The height was 13,639 in Might.
If we mix the diminished manufacturing with the diminished stock within the U.S. (aka “gross inventory”), plainly Ford made a mandatory adjustment. The dearth of the $3,750 federal tax credit score for the Mach-E in 2024 additionally doesn’t assist.
In 2023, manufacturing for the worldwide markets elevated by 21% year-over-year to over 94,000, additionally a brand new document.
The unique plan was to extend the manufacturing charge to 210,000 models yearly by the top of 2023, however it’s going to somewhat not occur additionally in 2024 because the producer is cutting down its plan.
Ford E-Transit
Gross sales of the Ford E-Transit van in December amounted to a document 1,485 models, up 116% year-over-year. This one final surge allowed to attain a document results of 7,672 in 2023, up 18% year-over-year.
Ford additionally notes that the E-Transit was America’s best-selling electrical van nameplate in 2023, which implies that it outpaced the Rivian EDV van and a number of different low-volume fashions from smaller producers.
Different Plug-Ins
Sadly, Ford doesn’t report gross sales of different plug-in fashions, just like the Ford Escape PHEV. Lincoln‘s PHEV gross sales weren’t revealed both.
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