GM Announces Yet Another Cadillac EV Crossover

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In a current press launch, GM’s Cadillac division introduced a fourth upcoming EV crossover: the VISTIQ. This makes 4 EV crossovers, with the cheapest to be the OPTIQ, adopted by the LYRIQ, this new VISTIQ, after which the Escalade IQ at the top.

“VISTIQ provides one other compelling EV to the Cadillac lineup, reinforcing our dedication to an electrical future,” mentioned John Roth, vice chairman of World Cadillac. “Our model now has an EV entry in most luxurious segments, providing clients a variety of decisions, and Cadillac EVs will cowl most luxurious SUV segments throughout vital world markets within the subsequent two years.”

Sadly, there actually aren’t any further particulars. These are supposed to return out subsequent yr. It’s powerful to inform whether or not that is going to be a 5 or 7 seat automobile, but it surely’s sufficiently big that it might have a crampy folding third row. We’ll have to attend for some extra particulars on that.

Why I Suppose This Is A Mistake

If 2023 ought to have taught GM something, it’s that affordability is the important thing to the way forward for EVs. Except for the remaining Bolt stock, the EVs are piling up at sellers. GM needed to reduce manufacturing of the $105,000 Silverado EV, identical to Ford needed to reduce manufacturing of the Lightning. Everyone seems to be slicing again on luxurious EVs.

However, within the midst of all this, the corporate introduced one more luxurious crossover whereas everybody waits for the subsequent model of the Bolt to return out. If GM actually wished to beat the competitors, the corporate wants to supply an reasonably priced 7-seat EV, not one more lux-o-barge.

I get why GM is doing this, although. Historically, automakers have launched new and costly applied sciences within the luxurious section the place folks might afford them. Then, as soon as the know-how is cheaper and produced extra readily, the know-how would trickle down into the decrease segments. Finally, even the Cavaliers and Cobalts had twin overhead cam engines, proper?

However, the error automakers are making now’s to imagine that it is a viable possibility for EVs in 2023. Tesla did this in 2013, and the trickle-down has been in course of for over a decade now. For these “Johnny-come-lately” corporations to point out up and suppose they’ll be capable to climb the identical ladder now’s somewhat insane. No one needs to spend $130,000 on a luxurious EV crossover like they did in 2016-17.

If GM and the opposite producers wish to ramp up EV manufacturing and maintain it worthwhile, they should understand that Elon already climbed the ladder and pulled it up behind him. They’ll must design and construct a brand new ladder after which lean it up on the wall they now must recover from.

If it had been me, I’d critically think about making a cramped 7-seat RWD variant of the Bolt EUV. I’d comply with the outdated TrailBlazer naming conference and name it the Bolt EXT. It could be type of a crappy low-cost EV, and it might most likely look somewhat humorous (except GM can cover the raised roof underneath a cargo rail once more). However, it might be a massively sizzling vendor within the unsophisticated crossover market. I’d even purchase one.

Featured picture supplied by Cadillac.


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