Fiat Makes A Splash With The US Release Of The 500e

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Lately, Fiat launched the newest model of the 500e to america. However, the corporate didn’t wish to simply put out a press launch. Fiat needed to do it with some type and a few aptitude to actually get the phrase out. A particular video, additionally commemorating World AIDS Day, showcases the debut of a particular model of the car, the Fiat (500e)RED. The video brings collectively Olivier Francois, CEO of FIAT and international chief advertising officer of Stellantis, and Bono, the lead singer of U2 and co-founder of ONE and (RED). This launch occasion occurred on Friday, December 1st.

As a substitute of beginning out on a stage someplace, the video begins with a parking storage, and with Francois getting in a deep crimson Fiat 500e. He then greeted the viewers in a really down-to-earth method. The plan? To take the automotive from Los Angeles to Las Vegas.

Within the video, he drives round to totally different locations whereas explaining that folks can order the automotive as we speak for arrival early subsequent yr. All of it begins out with the red-on-red-on-red model of the car, to have fun (RED), a corporation that seeks to eradicate AIDS in Africa, amongst different issues.

It additionally provides the corporate a very good probability to speak up its advantages. A simplified (however not overly simplified) inside, environmental friendliness, and dealing with (seen on the display however not mentioned). It may be ordered with a house charging station or charging credit, included within the worth. It’s received respectable vary for native driving in cities, too.

He results in Las Vegas in entrance of the sphere, and it exhibits off the car behind him. As a substitute of throwing a live performance, Bono exhibits up in a video name sitting in his personal 500e in Vegas, additional spreading the message of (RED).

Full details on the vehicle can be found here and you can too find ordering details here.

What’s Nice About This

I’ve all the time discovered the traditional method of doing automotive bulletins fairly tacky. Throwing a live performance occasion that focuses extra on the celebrities than the automotive itself mixed with an excessively rock concert-like presentation with the car driving on the stage is simply cliche at this level, and may distract from what folks actually wish to find out about a brand new automotive.

However, this extra down-to-earth method, even when it’s nonetheless appearing, exhibits the car on the street, touts its options, and provides clients some details about a trigger they will assist. As a substitute of being completely shallow, this went deeper whereas additionally being accessible.

I’d actually prefer to see extra automotive corporations do stuff like this. Not solely is it most likely cheaper, however it’s extra substantive than an enormous rock present generally. It’s enjoyable to get free journeys out to these occasions, after all, however from the attitude of a buyer sitting at house, this makes much more sense. There could also be some center floor between this and the large occasions price exploring, too, however I personally like this quite a bit.

Featured picture present by Fiat.