BMW, Mercedes Saw EVs Make Up 15% Of Their Total U.S. Sales In Q3 2023

When analyzing all-electric automotive gross sales, typically we give attention to the amount, though there’s a extra vital factor and that is the share of BEVs out of the automaker’s complete gross sales. This reveals how superior a carmaker is on its electrification journey to turn out to be 100% electrical sometime.

In at the moment’s put up, we are going to examine the battery electrical car (BEV) share out of the entire gross sales of 18 manufacturers within the U.S. (Audi, BMW, Cadillac, Chevrolet, Ford, Genesis, GMC, Hyundai, Kia, Lexus, Mazda, Mercedes-Benz, Nissan, Porsche, Subaru, Toyota, Volkswagen and Volvo), in the course of the third quarter of 2023 and for the primary 9 months of the yr.

The checklist of manufacturers contains solely conventional ones, for which information can be found. Manufacturers that promote solely all-electric automobiles (like Tesla) are excluded for an apparent purpose (the share is at all times 100%). A comparison of sales volume can be found in the previous report.

BEV Gross sales By Manufacturers – Q3 2023

The comparability of the BEV share out of the entire gross sales straight away brings us very attention-grabbing outcomes. The best share is famous by the premium manufacturers.

In Q3, 15.6 p.c of all BMW automotive gross sales within the U.S. have been all-electric. Mercedes-Benz was solely barely behind with a 14.7 p.c share. Subsequent, we are able to see Audi (12.7 p.c), Volkswagen (12.2 p.c; the highest mainstream model), Porsche (10.3 p.c) and Volvo (10 p.c).

For reference, the business common is estimated at round 7-8 p.c, but that’s mostly thanks to Tesla, which alone has about a four percent market share. For the non-Tesla manufacturers, the typical BEV share is decrease than 4 p.c (and for conventional manufacturers, it is most likely simply over three p.c).

Within the case of the mainstream manufacturers, the highest one in Q3 was the Volkswagen model (12.2 p.c). Hyundai had not less than 8.3 p.c (information for the Kona Electrical will not be obtainable), whereas its sister model Kia famous 4.8 p.c of its gross sales being electrical.

Ford and Chevrolet to this point are barely above the business common for established manufacturers, with respectively 4.4 and three.5 p.c, however let’s additionally remember that these two have a really excessive share of pickups (electrification of pickups is low, which lowers the consequence).

Nissan, as soon as a pioneer of all-electric automobiles, seems to be beneath common for conventional manufacturers with only a three p.c BEV share. Toyota barely recorded 0.5 p.c (in the meantime its premium arm Lexus is at almost two p.c).

Here’s a tree map model of the chart:

* Excludes Tesla and different manufacturers for which information was not obtainable

** Hyundai gross sales with out the Hyundai Kona Electrical mannequin

*** Mercedes-Benz (excluding vans)

BEV Gross sales By Manufacturers – Q1-Q3 2023

In keeping with gross sales information analyzed by InsideEVs, after the primary three quarters of the yr, the manufacturers with the very best all-electric automotive share are Mercedes-Benz (14.1 p.c), BMW (12.2 p.c), and Volvo (11.8 p.c).

Curiously the Volkswagen model is powerful at (11.7 p.c), adopted by Audi (10.5 p.c), Porsche (9.3 p.c), and Genesis (8.6 p.c). Hyundai was the most effective of the remaining with not less than 5.6 p.c.

Chevrolet and Ford recorded, respectively, a 3.8 p.c and three.2 p.c BEV share out of their complete gross sales, displaying that there’s some work to do to not less than meet up with Hyundai. Toyota is much behind at 0.5 p.c, however we all know that the Japanese firm was centered on non-rechargeable hybrids (HEVs), with a small addition of rechargeable hybrids (PHEVs).

Here’s a tree map model of the chart:

* Excludes Tesla and different manufacturers for which information was not obtainable

** Hyundai gross sales with out the Hyundai Kona Electrical mannequin

*** Mercedes-Benz (excluding vans)

In 2024, the primary conventional manufacturers ought to be capable to attain a 20 p.c share of all-electric automotive gross sales, whereas the mainstream manufacturers ought to transfer in the direction of 5-10 p.c (Volkswagen already is above this stage).

In case you are keen on seeing extra detailed gross sales outcomes for the person manufacturers, please test our earlier reviews: