Ford F-150 Lightning hits second EU market ahead of alpine winter

The all-electric Ford F-150 Lightning pickup discovered its second EU dwelling simply in time for the upcoming alpine winter.

Ford F-150 Lightning finds second EU dwelling

Ford is bringing its electrical truck to Switzerland as its second European market, the automaker introduced Tuesday.

The information comes after Ford launched the F-150 Lightning in Norway in April, spearheading its EU offensive. Ford mentioned its electrical truck is “completely suited” to deal with the nation’s terrain, out of doors spirit, and fervour for EVs.

Gunnar Berg, managing director at Ford Norway, mentioned in his 25 years on the firm, he’s by no means “by no means seen like the fervour and demand I’m seeing from drivers proper now to get behind the wheel of our F-150 Lightning.”

Berg even mentioned he “had prospects actually banging on my door and pleading for us to convey the electrical pickup to Norway.”

The F-150 Lightning (Lariat launch version) is provided to deal with the nation’s excessive terrain with a four-wheel drive twin electrical powertrain. Ford’s EV truck delivers as much as 450 hp and 1,050 Nm of torque, enabling almost 3.5 tonne (7,000 lbs) towing.

Ford says it will launch the Lightning electrical pickup in Switzerland on the finish of November. The corporate claims its “electrical truck is at dwelling not solely in cities, but additionally in the course of nature and on the difficult roads of the Alps.”

Based on Ford, the Lightning will likely be out there to order from November for 127,000 Swiss francs ($139,500).

Ford can also be launching the electric Explorer in Europe subsequent summer season. The Ford Explorer EV relies on Volkswagen’s MEB platform and is predicted to start out at below $50,000 (€45,000).

Electrek’s Take

Though Ford is increasing its electrical autos within the EU with the Lightning launching in Switzerland, the automaker is delaying EV plans within the US.

Ford cut one of three shifts at its Rouge EV middle, the place the F-150 Lightning is constructed, earlier this month. After which, on the corporate’s third-quarter earnings, Ford mentioned it could push again round $12 billion in deliberate investments to spice up EV manufacturing capability.

The information got here after Basic Motors (GM) introduced it could delay production of the upcoming Equinox, Silverado RST, and GMC Sierra EVs.