Blog
Nissan to ‘keep investing’ in truck segment amid EV push: executive
Oct
After Nissan introduced plans to exit the full-size pickup phase in 2024, rumors have continued to flow into concerning the automaker’s consideration of a light-duty electrical truck. Whereas the Japanese automaker doesn’t count on to enter the electrical pickup market anytime quickly, firm executives say Nissan will ultimately have to go electrical within the truck phase.
Through the Japan Mobility Show on Wednesday, Nissan International Product Technique Government Ivan Espinosa advised Automotive News that the automaker plans to proceed investing in a future pickup. Nonetheless, Espinosa says an electrical pickup received’t hit the market anytime quickly — regardless of the corporate’s continued investments.
“One factor you might be positive about is we’re going to maintain investing within the truck phase,” Espinosa mentioned. “How will we evolve … is the query that we’re discussing internally. Ultimately, we should electrify the truck.”
Regardless of the statements, Espinosa refused to formally touch upon product plans. As a substitute, he pointed to the truth that U.S. automakers have been exhausting to beat within the full-size pickup market.
“You’ve opponents doing 700,000 vans a 12 months,” Espinosa mentioned. “So it’s a little bit of a troublesome area to play now.”
Nissan offered 76,183 Frontier mid-size vans within the U.S. final 12 months, so a future electrical Frontier wouldn’t appear past the automaker’s long-term ambitions.
Nonetheless, electrical pickups received’t be the primary EVs to roll out, based on Espinosa. Moreover, earlier rumors have urged that the automaker wouldn’t convey an electrical pickup to market till 2030.
“The demand for electrification is concentrating at the moment rather more on the C-SUV and D-SUV [segments],” Espinosa added. “These are those that you’ll begin seeing rolling into first. And I see vans just a little bit on the later stage.”
I actually hope the way forward for automobiles is definitely near the idea automobiles huge auto makes. Have a look at this Nissan automotive simply unveiled right here in Tokyo. #nissan #JapanMoblityShow pic.twitter.com/Nwga7qTrV1
— WHAT’S INSIDE? (@whatsinside) October 25, 2023
The statements come as the electrical pickup phase emerges with new contributions just like the Rivian R1T and the forthcoming Tesla Cybertruck, in addition to bigger electrified trucks from Ford, Chevrolet and GMC, amongst others. It additionally comes as Nissan has unveiled just a few idea EVs at Japan Mobility, together with the above-pictured Nissan Hyper Pressure.
Together with ending manufacturing of the Titan in 2024, Nissan has introduced plans to section out the Leaf electric vehicle (EV), which was one of many earliest battery-electric automobiles to be launched to international markets.
The automaker has additionally confronted manufacturing stalls and different points with the manufacturing of the Nissan Ariya, although it increased the number of EVs it hopes to debut by 2030 to 19 from 15 earlier this 12 months.
With plans to make 40 p.c of its gross sales totally electrical within the U.S. by 2030 and a renewed ambition within the EV area, many have speculated across the topic of an electrical pickup from the automaker. Nissan was additionally reportedly contemplating the concept of a Titan EV again in 2020, although the automaker will now exit the full-size pickup market with the Titan ending manufacturing subsequent 12 months.
Nissan Seller Board Chairman Tyler Slade advised Automotive Information just a few months in the past that the automaker would need to make a $40,000 electrical pickup slightly than competing straight with dearer, bigger EV vans.
“They don’t need to be within the Rivian or the [Tesla] Cybertruck area,” Slade mentioned. “They need to be within the inexpensive $40,000 vary.”
Tesla and Nissan agree to NACS compatibility in most recent adoption
What are your ideas? Let me know at zach@teslarati.com, discover me on X at @zacharyvisconti, or ship your tricks to us at tips@teslarati.com.
